ian berry 500X500Hi I’m Ian Berry.

Changing What’s Normal is the book I always wanted to write. It’s for you if you are the 1 in 100 people who believe all change is personal first, relationship change follows, and organisational change is a distant third, or you want to be the 1!

Changing What’s Normal and the companion online vault is a package for you if you’re wanting to let go the status quo when same is no longer serving you.

MelissaGBravo! Your book is wonderful, easy, fun, empowering, clear, directive, connective, difference making and, bottom line, amazing! Everyone should read it and start up a group to practice its great ideas. It has a fresh, new, wonderful style that I have not seen in other business books. I enjoyed every page of it!
Melissa Giovagnoli-WilsonChief Publishing OfficerNetworlding Publishing

Please read comments from more readers of my book.

Changing What’s Normal is for you if you’re passionate about:

  • Creating organisations people really care about
  • Being the difference you want to see in the world
  • Doing something pioneering, breathtaking, and truly innovative
  • Change where everyone can win
  • Leaving a legacy for your children and their children
  • Change people can actually believe in and make happen
  • Changing what’s normal for the good of people, our planet,and for profit

Get your signed copy for $35 including postage and handling by clicking on the Buy Now button.

In my Changing What’s Normal book I provide 58 sparkenations for you to act on in your own way. What I say is important yet nowhere near as important as what you hear yourself say to yourself, and then do your work.

sparkenation logo2 small

a spark that ignites passion that leads to action that changes what’s normal.



Ian’s story-telling method is very engaging. He invites the reader to consider things, in contrast to telling us what we should believe and do.

As someone who has made a difference in his own life, he encourages us to make a difference as a leader or an employee, whether as an individual or an organisation. In a society where conformity and shallowness are ever more the norm, he challenges us to be different.
— Reg Polson, Polson and Co.

What you will learn?

Changing What’s Normal will sparkenate you to:

    • Close the gap between what you know and what you do
    • Ensure history is not your story
    • Discover your life’s work
    • Live the lessons of your life’s defining moments
    • Be a person of character
    • Step up to your personal significance
    • Have what you want without losing who you are
    • Compete with yourself
    • Collaborate successfully
    • Be a hero in your own home
    • Be a fully alive human being
    • Find the deep reason of why you do what you do
    • Create an executable strategy for a sustainable and profitable business
    • Future-proof your business
    • Ensure high levels of engagement with all your stakeholders
    • Do things every day that amaze you
    • Fulfill your promise

Changing What’s Normal is not like any other book about change

Most business books tell you what to do, or relate case studies about how some icon or guru made millions. My book doesn’t do any of this. Who am I to say that what works for me, would work for you! I prefer to partner with you to solve your challenges in your own way.

When I review books I look for two key things: An idea big enough to create change and a way to implement it. This book has both in spades. It’s filled with potent insights you can apply to make your future come true.
— Geoff McDonald,

In each sparkenation I state what I feel/think is normal and then I explore some ways to change what’s normal. I end each sparkenation with a possible actions section and the words do your work, because what I have written is not as important as what you intend, feel, think, and ultimately do.

Changing What’s Normal is more than a book

Changing What’s Normal has a companion online vault that contains links, downloads, tools, tips, templates, techniques for your contemplation and to help you take action in your own way.

Get your signed copy for $35 including postage and handling by clicking on the Buy Now button.

Ian’s book is full of a wide range of wonderful insights and anecdotes that really cause you to stop, think and reflect. I found myself fully engaged with Ian’s challenging questions from the start to the finish and I am confident that you will too.
— Gary Ryan, Founder, Organisations That Matter

“The status quo is no longer something we want at work or in politics or in any organisation we care about.” says Seth Godin.

I couldn’t agree more.

I share stories of several defining moments in my life.
We each have defining moments. When we live the lessons we learn through these moments we change what’s normal and inspire others to do the same.

“The best story isn’t my story or your story; the best story is our story.” says Mark Sanborn.

Therefore the best stories we tell are those other people recognise themselves in.

As you recognise yourself in my stories my request of you is that you will reflect and then decide to be more of who you are capable of becoming. The world needs the best you’ve got right now, today.

Most people know the phrase ‘what got you here won’t get you there,’so why is it many still can’t ‘get there’? It’s because they are not changing what’s normal. I will be forever indebted to Ian for sharing his insights with me and guiding me through the journey of Changing What’s Normal. Straight talking and no bull (what do you expect from an Aussie!)

We live in an abnormal world and being normal won’t get you a seat at the table. Changing What’s Normal is your key to a new world of contentment and of being valued and loved by those who love what you do. Changing What’s Normal helped me to move from the ‘how to’ guy to the ‘go to’ guy.
— Kwai Yu, Founder and CEO of Leaders Cafe

sparkenation logo2 small

The 58 sparkenations in the book

Action 1: Change yourself. All change is personal first.

Discover, Distinguish, Develop, Differentiate, Deliver. Sparkenations 1 – 23


#1.  Closing your knowing-doing gap
#2.  I’m not normal and neither are you
#3.  History is not my story or yours
#4.  Is your progress being delayed by dogma?
#5.  One solution to the world’s pre-eminent problem
#6. Discovering your life’s work and your shining eyes


#7. Living our lessons from 9/11
#8. When our worst triggers our best
#9. Feedforward is often more powerful than feedback
#10. Where have all the people of character gone?


#11. Stepping up to personal significance
#12. Crossing the discipline bridge
#13. The Rise of the Social Entrepreneur and Intrapreneur
#14. There are rarely rewards without first taking risks

#15. The toughest yet most rewarding journey
#16. Wanting and getting and having and giving
#17. Grandpa’s Legacy and a key law for living a good life
#18. Compete with yourself


#19. Just showing up isn’t enough
#20. Have an attitude of gratitude
#21. A human being fully alive
#22. Being indispensable
#23. The pain and pleasure of being an exception

Action 2: Change Your Relationships.
Relationship change follows personal change.
Connect, Commune, Collaborate. Sparkenation 24 – 28


#24. Networking with purpose – introducing Networlding


#25. Be a hero in your own home first
#26. Life/work balance is nonsense


#27. The triumph of tribes
#28. Only collaborate with people when you have achieved a shared view

Action 3: Change your organisation. The most powerful organisational change follows relationship and personal change.
Be aware, be clear, be inspiring, be attractive, be engaged, be authentic, be generous.
Sparkenations 29 – 58

Be aware

#29. What is the purpose of business, really?
#30. Management by Wandering Around
#31. Is your story as compelling as nectar is to a bee?

Be clear

#32. Do you have a Plan A for where you’re going?
#33. Four key answers that may well determine your future
#34. Is the co-operative business model one you could emulate?
#35. What are you prepared to risk to fulfill your dreams?
#36. Are you driven by enlightened self-interest
#37. Authenticity and accuracy

Be inspiring

#38. Why must come before how
#39. When profit is a reason we confuse what we do with why we do it
#40. Create a manifesto
#41. Breaking your manifesto down to six words

Be attractive

#42. Assumption: You know what your stakeholders want
#43. Creating a supplier-customer chain structure
#44. Stop recruiting and retaining the wrong people
#45. Creating a snapshot of your strategy and your execution plan

Be engaged

#46. Cascading strategy down to teams and individuals
#47. Appraisals are dead; just not buried yet
#48. Confuse people with their performance at your peril
#49. Enhancing their gifts

Be authentic

#50. Decisions must be made where and when it matters
#51. Great service is normal – wooing and wowing is an entirely different matter
#52. Ensuring change programs actually result in desired change
#53. We get what we give
#54. Other people don’t rule the world, you do
#55. Business may be the last bastion of hope

Be generous

#56. Are you a card carrying member of Generation G?
#57. Do you do things every day that amaze you?
#58. Change where everyone can win

Epilogue – Fulfilling our promise

I strongly recommend this book to people who share a passion for making the world a better place through collaboration, shared values, noble objectives and a desire to get the very best out of the people around them and as a consequence out of themselves.
— Terry McGivern, Smurfit Kappa United Kingdom

My 58 sparkenations have been gleaned from partnering with passionate and enlightened leaders in several countries since 1991, to change what’s normal for the good of yourself, other people, our planet, and for profit.

Begin your do it yourself journey to changing what’s normal now

Get my Changing What’s Normal book and 24/7 access to the companion online vault that contains links, downloads, tools, tips, templates, techniques for your contemplation and to help you do your work.

Be the difference you want to see in the world.

Get your signed copy for $35 including postage and handling by clicking on the Buy Now button.

This book is full of valuable insights and thought-provoking questions that truly go beyond the normal business platitudes; and invite and challenge YOU to change what’s normal in your life and your organisation.
— Gihan Perera, Business Strategist